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Asics campaign

The international campaigns for Asics Europe, Japan & USA consisted of three shoes/apparel technologies; MetaRun, DynaFlyte & RoadHawk. Asics believes a sound body fuels a sound mind. They exist to empower movement and help everyone lead a happier and healthier life.

I MOVE ME™ is about celebrating your personal movement. The approach is true and human whilst showcasing the benefit that our technology brings to your personal movement.

Agency: Superlarge agency
Role: Sr. Art Director


Creative Direction: Alvin Chan (Superlarge)
Films: Superlarge
Photography: RJ Shaughnessy
Film DOP: Ben Steensels & Eeb Hajee

Asics - Bas Manders - Freelance Art Director. Working as a creative art director for the past years have given me extensive experience building international brands.
Asics - Bas Manders - Freelance Art Director. Working as a creative art director for the past years have given me extensive experience building international brands.
Amels Yachting - Bas Manders - Freelance Art Director. Working as a creative art director for the past years have given me extensive experience building international brands.
Asics - Bas Manders - Freelance Art Director. Working as a creative art director for the past years have given me extensive experience building international brands.
Asics - Bas Manders - Freelance Art Director. Working as a creative art director for the past years have given me extensive experience building international brands.
Asics - Bas Manders - Freelance Art Director. Working as a creative art director for the past years have given me extensive experience building international brands.
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Amels Yachting