Film Direction
With over 20 years of experience crafting fashion, sport, beauty, and luxury campaigns as a Creative/Film Director, I’ve had the pleasure of directing several films. Here is a selection of my work.
For C&A International, I developed seasonal campaign concepts and led the production of films and photography. Under the banners of Superlarge & Solar, we created several brand and social films.
For WE Fashion, I developed multiple campaigns centred around the theme of togetherness. ‘The First Time’ film, created at the end of the COVID crisis, captured the joy of reuniting after a long period of separation.
I developed the above-the-line concepts for Wehkamp commercials. The Home commercial highlighted the endless possibilities for personalising and decorating your living space.
For the ‘1922 by J.M. Keune’ campaign, I developed the concept featuring barber trend films in collaboration with Bandid. We created multiple campaigns under the banner of This, That & The Other.
The project involved a brand repositioning and the creation of TV commercials, commissioned by agency Crossmarks. Through the campaign "Happiness is in every detail," Baderie highlights its dedication to craftsmanship.