I was tasked with repositioning the iconic Salty Dog brand from the ‘80s and ‘90s. This project included redefining its brand positioning, developing a new visual style guide, and creating a campaign. Originally an American label founded in 1971, Salty Dog is available at WE Fashion stores and online partners such as Wehkamp, Zalando, and Bol.com.

Previous
Previous

Blue Ridge

Next
Next

Film Direction